You're Hot: You're Hired

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You may be one the of millions of Americans who periodically sit down to clear your mind and blow an hour or two watching some ridiculous reality show wherein contestants are eliminated one by one until only one narcissistic candidate remains. The next time you do so, pay attentiveness to the "professions" of the contestants. surely there will be more than one ridiculously consuming young man or young woman who lists their career as medical or pharmaceutical sales. Why do the drug and medical tool manufactures recruit these young hotties? It is simple, because doctors are a cash cow, cash cows that are more surely milked by beautiful farmhands.

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The unsavory ties between manufacturers and doctors have existed for decades, but have been exacerbated by the proliferation of Hmos. If a company is able to obtain a contrat with say, Kaiser Permanente, to carry it's statin rather than a competitor's statin, the rewards are enormous. If an tool constructor can convince doctors to employ its devices, the revenues can run into the several billions of dollars. Moreover, nearly each of the medical specialties has formed a "society" wherein its members routinely obtain in large argument rooms and institution facilities to hear lectures and panels on the most cutting edge treatments and procedures. Never absent from these gatherings are the medical and pharmaceutical sales teams. Sales teams set up interpret booths and displays, sometimes running into the tens of thousands of quadrilateral feet each. They will even leave you a gift on your nightstand, stylish by a payment to the society's coffers. While still other sales staff are sent to meet with doctors individually at their offices. No stone is left un-turned. There is great reward for the sales staff, many making six figure salaries and commissions.

While some universities and hospitals have banned their physicians from accepting promotional materials or speaking on profit of exact drugs or equipment, the medical societies of the specialties have not. Surprisingly, the societies themselves sell the manufacturers direct entrance to their members, at a stiff cost. In some cases, more than half of a society's revenues come directly from drug manufactures and tool makers.

The effects of this financial work on on doctors comes at the charge of the patient. Patients may not have discounted entrance to a particular drug-even if the drug is more effective-under their medical plan if the plan has contracted with another constructor of a similar drug. Patients are prescribed drugs that they don't need and asked to buy or are provided with tool that they don't require. One study from the Journal of the American medical relationship found that more than one in five patients who received cardiac defibrillators did not meet the medical criteria for receiving them. Large drug makers and tool makers have paid millions in settlements in civil cases consuming allegations of improper kickbacks to doctors and medical societies.

At this time miniature attentiveness is being shown to the drug manufacturers' and tool makers' magnificent minions trolling your doctor's offices and grifting the groups he or she is a member of. It is time that more attempt is spent on lobbying representatives to pass legislation ending this obvious friction of interest for the sake of patients. No relationship is more significant than that of the doctor and patient, and there can be no space permitted for cash over competent care.

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